Project 00

Milan · Interiors, art & design

PROJECTS

Project 00Milan Project 01Forte dei Marmi

MILAN / PRIVATE RESIDENCE

Project 00

Art, furniture and a personal approach to living.

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FORTE DEI MARMI / PRIVATE RESIDENCE

Project 01

Light, reflections and sculptural furniture.

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OUR VISION

Art and sculptural furniture in Project 00

A home of substance.
With a playful spirit.

It begins with a feeling. An artwork discovered at a fair, a piece of furniture found at auction, a colour that transforms a room. These connections shape our interiors.

GdA Studio brings interior architecture, furniture and art together to create a personal language. From the overall concept to the smallest detail, every choice shapes the way a space is lived in.

DESIGN AND FURNISHING

Books, design objects and the collection in Project 00

Interior design

Concept, spatial planning, colour palettes, materials and lighting. A clear direction from which to develop each project.

Furniture and collection

Bespoke furniture, design pieces and selected artworks. Brought together around the taste and lives of the people who call a space home.

From concept to completion

Interior development and coordination of craftspeople, suppliers and project specialists, with care to preserve the creative vision throughout.

Art and design in the interiors of Project 00

THE STUDIO

Through a
collector’s eye.

Giovanni d’Aloja Giuliani is the founder and creative director of GdA Studio. A Milanese collector of contemporary art and design, he has developed his eye through a personal exploration of fairs, auctions and the objects he encounters.

His taste combines mid-century design, experimentation and colour, with a particular affinity for Ettore Sottsass. For Project 00, he personally selected the furnishings and collection: an approach to living in which the value of a piece also lies in the feeling it evokes.

Read the interview on GOODLIFE

PROJECT 00 / PRESS

Explore the press coverage